The Concordia Forum is a global network of cross-sector leaders from Muslim backgrounds with hundreds meeting annually at exclusive invitation-only retreats in Europe and North America to synergize their talents. Since 2009, the retreats have helped instil a sense of collective identity amongst high calibre individuals and to provide a key space for debate, inspiration, and strategic development.
Being invitation only, the events aren’t marketed publicly so brand touch points for new and old members were the focus. Using a slightly revised version of the original logo, we developed a more expansive visual identity and brand strategy that was applied to items such as event booklets, social media and the website where applicants would apply.
