Heart of Design

The Heart of Design: Spirituality, Creativity & Entrepreneurship" is a unique guide aiming to align professional endeavors with spiritual aspirations by designing for remembrance, not distraction.

At its core, The Heart of Design is a labor of love, carefully crafted to bring together the most powerful lessons from years of teaching the Heart of Design course. This course, which has been offered globally to professionals, students, and aspiring creatives, was designed to inspire a new wave of heart-centered designers—those who create with intention, purpose, and a sense of responsibility toward their communities.

  • Book Design
  • Visual Identity
  • Creative Campaign
  • Illustration
  • Website Design

Crafting a Heart-Centered Identity

The branding strategy for The Heart of Design reflects its core values: intentionality, excellence, integrity, and trust. The visual identity harmoniously blends modern design elements with traditional motifs, symbolizing the integration of contemporary creativity and timeless spirituality.​

“For more than 20 years I have worked at the intersection of design and spirituality – learning how to align my professional journey as a designer and entrepreneur with my spiritual aspirations.”
Peter Gould
"As artists it’s beautiful to make art, but the real goal of the artist on the spiritual path is that you make your life a work of art."
Baraka Blue, Poet and Author

The illustration style embodies a fusion of minimalism and intricate patterns, drawing inspiration from Islamic art and modern aesthetics. This approach creates visuals that are both spiritually resonant and universally appealing, enhancing the reader's engagement with the content.

LaunchGood Campaign: Building a Community of Support

To bring The Heart of Design to a global audience, a crowdfunding campaign was launched on LaunchGood. The campaign successfully raised $63,558 from 479 supporters, reflecting the community's enthusiasm and support for the project. ​

Merchandise: Extending the Brand's Reach

Complementing the book, a range of merchandise was developed, including apparel and accessories that embody the brand's ethos. These items serve as tangible reminders of the principles discussed in the book, allowing supporters to carry the message into their daily lives.​

”I made the intention to turn heart-centered design into a global movement that will encourage creatively confident, talented Muslims to develop and launch their own ideas, and positively embrace a designer mindset that can help us transform communities, and meet pressing challenges together.”
Peter Gould

Let's work together

Get in contact  →