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The Heart of Design: Spirituality, Creativity & Entrepreneurship" is a unique guide aiming to align professional endeavors with spiritual aspirations by designing for remembrance, not distraction.
At its core, The Heart of Design is a labor of love, carefully crafted to bring together the most powerful lessons from years of teaching the Heart of Design course. This course, which has been offered globally to professionals, students, and aspiring creatives, was designed to inspire a new wave of heart-centered designers—those who create with intention, purpose, and a sense of responsibility toward their communities.
The branding strategy for The Heart of Design reflects its core values: intentionality, excellence, integrity, and trust. The visual identity harmoniously blends modern design elements with traditional motifs, symbolizing the integration of contemporary creativity and timeless spirituality.
The illustration style embodies a fusion of minimalism and intricate patterns, drawing inspiration from Islamic art and modern aesthetics. This approach creates visuals that are both spiritually resonant and universally appealing, enhancing the reader's engagement with the content.
To bring The Heart of Design to a global audience, a crowdfunding campaign was launched on LaunchGood. The campaign successfully raised $63,558 from 479 supporters, reflecting the community's enthusiasm and support for the project.
Complementing the book, a range of merchandise was developed, including apparel and accessories that embody the brand's ethos. These items serve as tangible reminders of the principles discussed in the book, allowing supporters to carry the message into their daily lives.
